Eldra Corp — Covert Solutions, Overt Ambitions
A production-ready landing page that looks enterprise-polished at first glance, then lets its mask slip. Built to demonstrate narrative UX, motion-led storytelling, and a reusable component system—without sacrificing accessibility or performance.
The Challenge
Build a landing page that passes as a premium enterprise site—then gradually reveals a satirical, ominous subtext.
The experience needed to look legitimate, read smoothly, and feel cinematic while remaining fast, accessible, and componentized.
The interface couldn’t just tell jokes over UI; it had to be a cohesive system: a cinematic hero, a data-driven Products grid, an unsettlingly polished Team, glossy Testimonials, and a theatrical Contact flow.
Design tells a story before a word is read.
By aligning microcopy, motion thresholds, and visual motifs, the interface carries the narrative—from corporate-calm to theatrical menace—without confusing the user.
The Solution
A modular landing experience that reads like high-end enterprise marketing but unspools into satire via microcopy, animations, and reveals.
Cinematic Hero
Gradient headline, soft parallax, particle field; mobile and reduced-motion fallbacks.
Narrative Microcopy
Corporate euphemisms with intentional slip-ups that escalate tone without hurting clarity.
Reusable Product Grid
Icon-driven cards from a typed config; staggered reveal for depth and polish.
The Visionaries
Team cards with subtle glitch/distortion on hover—polished first, unsettling second.
Testimonials, Reframed
Floating quote cards that sound glossy while hinting at ‘over-optimized’ outcomes.
Contact as Theater
Normal form UX with a dramatic success state; playful but still accessible.
The Impact
A memorable, shareable landing page that showcases narrative UX while remaining deployable and maintainable.
Memorable First Impression
A hero and tone visitors actually remember.
Component Reuse
Cards, badges, CTA blocks, and motion primitives reused across sections.
Motion With Restraint
Parallax and particles tuned for mid-range devices and mobile.
Accessibility Considered
Keyboard reachability and reduced-motion pathways implemented.
Content-Driven Architecture
All sections sourced from typed data objects for fast iteration.
Production-Ready
Built with performance and SEO best practices in mind.
Narrative UX Showcase
A repeatable pattern for story-forward landing pages: establish credibility, layer in narrative cues, and keep the tech honest—fast, accessible, and componentized.
Technologies Used
Built for speed, accessibility, and reuse: clean semantics, typed data, and deploy-ready performance.
Fictional Brand, Real Build
Eldra Corp is a fictional company used for design and engineering demonstration. The build is real, production-ready, and deployable—crafted to show how narrative and polish can coexist with performance and a11y best practices.
Project Details
Complete overview of the project
Client
Eldra Corp (Fictional brand; real build)
Industry
Technology / R&D
Project Type
Concept Landing Page (Production Build)
Timeline
3 days from start to launch
Status
Visit Website
eldra-corp.web54.devServices Provided
- Brand Voice & Microcopy
- Motion Design (Framer Motion + GSAP)
- UI Architecture & Component Library
- Accessibility & Reduced-Motion Support
- Performance Optimization
- SEO Meta & Open Graph Setup
- Deployment & Launch Support
Ready to Craft a Story-Forward Landing Page?
Enterprise-clean or tastefully narrative: I build sites that look great, move smoothly, and convert—without sacrificing performance or accessibility.